Embracing the Future: BAKU’s RFID-driven omnichannel transformation.
BAKU leverages Ramp’s RFID solution for inventory visibility, strengthening their omnichannel strategy.
BAKU’s path to omnichannel excellence
BAKU, a cherished Australian swimwear brand, operates 13 stores across Australia and enjoys a presence in over 450 worldwide outlets. Aiming to optimise their operations for an omnichannel future, BAKU was faced with the challenge of efficiently managing and counting a vast number of SKUs. The brand sought a solution that would not only streamline inventory management but also prepare them for increased online sales.
BAKU’s inventory challenge: Accurate counts for thousands of SKUs.
With three seasons per year, offering numerous styles, colours, and sizes, BAKU manages approximately 5,000 SKUs annually and 20,000 SKUs at any given time. The task of maintaining accurate stock counts throughout the supply chain was a daunting challenge. Ensuring adequate stock availability to avoid out-of-stocks and boost sales became crucial in the pursuit of their omnichannel strategy.
Introducing Ramp’s RFID retail solution, revolutionising BAKU’s inventory management.
Ramp implemented an RFID solution that provided comprehensive inventory visibility, from manufacturing to warehouse and retail stores. This integrated system included RFID tags attached during manufacturing, handheld RFID readers for faster, more accurate stocktakes, and an RFID order station for outgoing order validation. Ramp’s software underpinned this end-to-end solution, which also seamlessly integrated with BAKU’s new Retail Express POS System.
Impactful Results: BAKU’s omnichannel
Ramp’s RFID solution delivered remarkable improvements in BAKUs inventory management.
Up-to-date and accurate tracking of inventory across the entire network enhanced BAKU’s operations.
Network-wide inventory availability for online sales significantly boosted BAKUs omnichannel strategy.
Improved Use of Working Capital
Significant reductions in inventory holdings released tied-up working capital, boosting financial agility.
Faster stock takes
RFID allows for up 25X faster stocktakes, making it possible to perform more frequent inventory checks, and freeing up staff for other jobs.
The ability to restock high-selling products faster optimises sales cycles.
Enhanced accuracy and reduced human errors help to ensure precise inventory data that both staff and customers can trust.
Improved Customer Experience
Retail staff can easily located stock across the entire network, boosting sales and customer satisfaction.
“The Ramp RFID solution makes inventory tracking infinitely better than before. Product moves rapidly through the supply chain with our local manufacturing we can restock fast moving lines more quickly to maximise sales.”
Dax Bykerk – Director