Ark Swimwear Streamlines Processes with Ramp and RFID
As an exclusively online retailer, Ark Swimwear enjoyed rapid growth without the typical hurdles of scaling a business.
Overview
The Ark Swimwear Journey
Renée Kirby created her brand, Ark Swimwear ‘because simple done well is hard to find’. With a commitment to quality and customer satisfaction, Ark has experienced significant growth since launching in 2015. With future growth in mind, Renée decided it was time to upgrade their processes, and sought a solution that aligned with her values of simplicity and excellence. She found her answer in Ramp’s RFID technology.
Ark Swimwear is the home of classic styles, affordable designs, and inclusive options for women around the world, that truly make them a staple for swimwear. It’s no surprise that their luxe fabrics and designs have been worn by famous celebrities and models, such as Kim Kardashian and Natalie Roser. Each piece is designed with the simple goal of helping to accentuate the female form in a comfortable and practical way. Based in the stunning northern beaches of Sydney, they’ve managed to draw inspiration from their surroundings to ensure effortlessly gorgeous, timeless designs.
The problem
Planning for growth
As an exclusively online retailer, Ark Swimwear enjoyed rapid growth without the typical hurdles of scaling a business. The issue wasn’t with keeping pace, but Renée kept one eye on the future of the business and the issues that can arise from not properly managing continued growth. Renée’s proactive approach led her to consider RFID technology not as a remedy for inefficiencies but as a strategic enhancement to Ark’s operations.
Renée explained that ‘Before I started Ark Swimwear I was a business analyst… As soon as we grew to a certain size, RFID made sense and we implemented it soon after’. Ark wasn’t experiencing any major issues with their processes, but Renée strongly believes that businesses don’t have to have big problems to fix to justify RFID. She further explained, ‘I knew about RFID from research I had done when I started the business. I talked to colleagues and acquaintances about local RFID companies and the name that kept coming up was Ramp’.
The solution
How Ramp responded
Ramp’s team worked hand-in-hand with Ark to deploy a scalable RFID solution. One designed to support and grow with the brand. From tagging at the point of manufacturing to integrating seamlessly with existing platforms like Inventory Planner and Starshipit, Ramp ensured a smooth transition. Renée appreciated the diligent support: ‘The Ramp team worked closely with us through the system design and implementation phase. They were also extremely helpful in setting up the tagging at point of manufacture, which is a critical part of the overall RFID solution’.
The impact of innovation
As a seasonal business staff numbers can fluctuate, RFID gives Ark the confidence to bring on new team members without having to supervise them the whole time. “While still shipping with 100% accuracy to our customers.” Not only that by receiving up to 30K items previously took weeks to count and update the stocks to the website. This can now be completed in 1 – 2 days with Ramp’s integration with Inventory Planner. Stocktake of all 100K items in the warehouse can now be done in one day.
The features that Ramp have provided Ark Swimwear have negated the need for an expensive WMS system. Ramp have implemented tracked customer order pick/packing, inventory tracking, receiving against POs and inventory movement. Feeding automatically and immediately to Adobe Commerce for up-to-date data.
“The system has not only been a cost-saver, but it is also setting us up for scale and supporting our revenue growth goals. RFID allows me to increase marketing and ad spend aggressively and know that we can fulfill all orders with accuracy and customer satisfaction.
The cost benefit analysis of Ramp’s RFID solutions for our eCommerce business is clear. From staff onboarding efficiencies, customer satisfaction, cost saving from inaccurate orders, eliminating the need for other expensive management software, and supporting us for scale. Ramp’s RFID technology has had great ROI for us.”
Ark Swimwear’s partnership with Ramp is a testament to the power of forward-thinking and strategic investment in technology. The success lies not in solving problems but in amplifying efficiencies and preparing for future growth. Ramp’s RFID solutions have provided Ark with the tools to maintain their commitment to excellence, paving the way for continued success and scalability.
Unleashing Potential
with Ramp RFID Solutions
“The cost benefit analysis of Ramp’s RFID solutions for our eCommerce business is clear. From staff onboarding efficiencies, customer satisfaction, cost saving from inaccurate orders, eliminating the need for other expensive management software, and supporting us for scale. Ramp’s RFID technology has a great ROI for us.”
Ark Swimwear
Renée Kirby – Founder
Technology
Harnessing technology for better inventory control
Ramp’s RFID solution revolutionises inventory control, integrating effortlessly with Ark Swimwear’s existing infrastructure.
RFID Tagging
Highly efficient UHF EPC RFID tags enabled superior item-level tracking and visibility
RFID Hardware
State-of-the-art readers and printers optimized scanning, encoding, and overall inventory management.
RFID Software
RAMP’s proprietary software served as the backbone, seamlessly integrating with existing systems.
